At 77cx, we understand that your personal data is precisely that — personal. This Privacy Policy explains in plain terms how 77cx collects, uses, stores, and protects the information you share with us when using Pakistan's most trusted online casino platform. We've written this to be clear and direct, not buried in confusing legal jargon. Your privacy deserves better than that.
These are the core privacy principles that guide every data decision made at 77cx. They apply to every Pakistani player, regardless of account tier or activity level.
Every piece of data transmitted to or from the 77cx platform — including your login credentials, payment details, and CNIC information — is protected by 256-bit SSL encryption. The same standard used by Pakistan's major banks. We do not transmit sensitive data over unencrypted channels under any circumstances.
77cx does not sell, rent, or commercially trade your personal information to third-party marketing organisations. Your data exists within the 77cx ecosystem to improve your experience and meet our regulatory obligations — not to generate revenue through data brokerage.
77cx applies the principle of data minimisation — we collect only the information that is genuinely necessary to provide our services, meet our licensing obligations, or comply with anti-money laundering requirements. We do not collect personal data speculatively or "just in case."
Every 77cx player has the right to request a full copy of the personal data held by 77cx on their account. We will respond to data access requests within 30 days. Contact our support team at [email protected] with the subject line "Data Access Request" to initiate the process.
Subject to our regulatory retention obligations under anti-money laundering and gaming licence requirements, you may request deletion of your personal data from 77cx systems. Certain data must be retained for a minimum period of 5 years under our international gaming licence conditions — we will explain which data falls into this category when responding to deletion requests.
Your data is not transferred to jurisdictions without adequate data protection standards without appropriate safeguards in place. All 77cx data processors operating internationally are bound by data processing agreements that meet the requirements of our licensing framework, ensuring your information receives consistent protection regardless of where it is processed.
This Privacy Policy ("Policy") describes how 77cx ("we," "us," "our," "the Company") collects, processes, stores, and protects the personal data of users ("you," "Player," "User") who access or use the 77cx online gaming platform at 77cx.bid. This Policy applies to all data processing activities conducted by 77cx in connection with the operation of its platform, including registration, account management, gaming activity, payment processing, promotional communications, and customer support interactions. By creating a 77cx account or using our platform in any capacity, you acknowledge that you have read and understood this Privacy Policy and consent to the data practices described herein.
77cx is committed to protecting the privacy and personal data of all players, with particular attention to the needs and expectations of our Pakistani user base. We recognise that Pakistani players place significant trust in 77cx when they share sensitive information such as their CNIC details, mobile number, and payment account information. That trust is not taken lightly.
This Policy has been prepared in compliance with the data protection requirements imposed by 77cx's international gaming licence, applicable anti-money laundering regulations, and generally accepted data privacy principles including the principles of lawfulness, transparency, purpose limitation, data minimisation, accuracy, storage limitation, and integrity and confidentiality.
This Policy should be read alongside the 77cx Terms & Conditions, which governs your contractual relationship with 77cx. Where this Policy addresses privacy-specific matters, it takes precedence over general Terms provisions on those points.
For the purposes of this Privacy Policy, 77cx acts as the data controller in respect of all personal data collected from players using the 77cx platform. As data controller, 77cx determines the purposes and means of processing your personal data and is responsible for ensuring that such processing is conducted lawfully, fairly, and transparently.
Certain data processing activities — particularly payment processing via JazzCash, EasyPaisa, and banking partners, and game delivery by third-party Game Providers — are conducted by third parties who act as data processors on 77cx's behalf. These processors operate under binding data processing agreements and are prohibited from using player data for any purpose other than the specific services they provide to 77cx.
ℹ️ If you have questions about how your personal data is processed by 77cx, or wish to exercise any of your data rights, contact our Data Protection function at [email protected] with the subject line "Privacy Enquiry."
77cx collects personal data through multiple touchpoints across the player lifecycle. The categories of data we collect, and the circumstances in which they are collected, are set out below:
When you create a 77cx account, we collect:
Before processing your first withdrawal, 77cx requires identity verification under our international gaming licence obligations. KYC data includes:
77cx records all financial transactions associated with your account, including deposits, withdrawals, bonus credits, wagering activity, and game results. This data is retained for regulatory compliance purposes and cannot be deleted on request.
When you access the 77cx platform, we automatically collect technical data including your IP address, device type, operating system, browser type and version, mobile network operator, and session timestamps. This data is used for security monitoring, fraud detection, and platform optimisation.
We retain records of all communications between you and the 77cx support team, including live chat transcripts, emails, and where applicable, SMS messages. These records are retained for quality assurance, dispute resolution, and regulatory compliance purposes.
77cx collects data about your gaming behaviour on the platform, including game selection patterns, session duration, betting volume, and response to promotional offers. This data is used to personalise your 77cx experience, power our responsible gaming monitoring systems, and improve our game and bonus offerings.
✅ Data minimisation commitment: 77cx does not collect your home address, occupation details, or income information unless specifically required by our regulatory obligations for enhanced due diligence on high-value accounts. For the vast majority of 77cx players in Pakistan, registration data and CNIC verification are the only personal data points required.
| Purpose | Description |
|---|---|
| account.management | Creating and maintaining your 77cx account, verifying your identity at login, processing password resets, and managing account settings. |
| kyc.compliance | Verifying your age (21+), identity, and source of funds as required by our international gaming licence and anti-money laundering obligations. |
| payment.processing | Processing deposits and withdrawals via JazzCash, EasyPaisa, Raast, HBL, UBL, Meezan Bank, and other approved payment channels in PKR. |
| fraud.detection | Monitoring account activity, login patterns, transaction behaviour, and device data to detect and prevent fraudulent activity, account takeovers, and bonus abuse. |
| platform.delivery | Delivering games, betting markets, live dealer tables, and all other 77cx platform features to your device in a personalised and optimised format. |
| responsible.gaming | Monitoring your gaming activity to identify potential problem gambling patterns, enforcing deposit limits and self-exclusion decisions, and providing welfare interventions where necessary. |
| communications | Sending transactional messages (deposit confirmations, withdrawal notifications, KYC status updates) and, where you have opted in, promotional communications about 77cx offers and events. |
| legal.compliance | Meeting all obligations under our international gaming licence, including reporting requirements, audit obligations, and data retention mandates. |
| dispute.resolution | Using transaction records, communications logs, and gaming data to investigate and resolve disputes raised by players or regulatory authorities. |
| platform.improvement | Analysing aggregated, anonymised usage data to identify opportunities to improve the 77cx platform, add games, and enhance the player experience for Pakistani users. |
77cx processes your personal data on the following legal bases:
77cx does not sell your personal data. We share your data with third parties only in the following limited and controlled circumstances:
To process your deposits and withdrawals, 77cx shares necessary transaction data with your chosen payment provider — JazzCash, EasyPaisa, Raast, or your bank. The data shared is limited to what is required to complete the specific transaction. Each payment processor operates under its own privacy policy, which governs its use of your data beyond the specific transaction facilitated by 77cx.
Third-party Game Providers (such as Pragmatic Play and PG Soft) receive limited session and wagering data necessary to deliver their games to your device and to calculate RTP and game mathematics. Game Providers do not receive your CNIC, full name, or payment details.
77cx uses third-party KYC and identity verification service providers to validate CNIC documents and perform liveness checks. These providers process your identity documents on 77cx's behalf under strict data processing agreements and are prohibited from retaining your data beyond the verification process.
77cx will disclose personal data to regulators, law enforcement agencies, or gaming licensing authorities when legally required to do so — for example, in response to a lawful investigation, court order, or mandatory regulatory reporting obligation. We will notify affected players of such disclosures where we are legally permitted to do so.
In the event of a merger, acquisition, or sale of 77cx's business assets, your personal data may be transferred to the acquiring entity as part of the transaction. You will be notified of any such transfer and the privacy practices of the new entity at least 30 days before the transfer takes effect.
⚠️ No marketing data sales: 77cx will never share your personal data with third-party marketing companies, data brokers, or advertising networks. Your information will not be used to target you with advertising from other brands or services.
77cx uses cookies and similar tracking technologies to operate and improve the platform, personalise your experience, and analyse platform performance. The categories of cookies we use are as follows:
| Cookie Category | Purpose | Can be Disabled? |
|---|---|---|
| Required for the 77cx platform to function. Includes session authentication, login state, CSRF protection, and load-balancing cookies. Cannot be disabled without breaking platform functionality. | No — Required | |
| Used to collect aggregated, anonymised data about how players navigate the 77cx platform — which pages are visited, which games are most popular, and where technical errors occur. Used for platform improvement only. | Yes — Opt Out | |
| Stores your preferences such as game display settings, language selection (English/Urdu), and recently played games to personalise your 77cx experience across sessions. | Yes — Opt Out | |
| Used to track which 77cx promotional campaigns you have engaged with, to avoid showing you the same promotion multiple times, and to measure the effectiveness of our marketing communications to opted-in players. | Yes — Opt Out |
You may adjust your cookie preferences at any time by contacting 77cx support. Note that disabling non-essential cookies may affect the quality of your 77cx experience, including loss of saved preferences and reduced personalisation.
77cx retains your personal data for different periods depending on the type of data and the purpose for which it was collected:
Upon expiry of the applicable retention period, data is securely deleted or irreversibly anonymised. Anonymised aggregated data (from which individual players cannot be identified) may be retained indefinitely for statistical and analytical purposes.
77cx implements a multi-layered security framework to protect your personal data against unauthorised access, loss, destruction, or disclosure. Our security measures include:
Despite these measures, no internet-based system is completely impenetrable. 77cx will notify affected players and relevant regulatory authorities without undue delay in the event of a data breach that poses a significant risk to player rights or interests.
🔐 Your role in data security: The security of your 77cx account also depends on you. Use a strong, unique password for your 77cx account. Enable SMS two-factor authentication. Never share your login credentials with anyone — including persons claiming to be 77cx staff.
As a 77cx player, you hold the following rights in respect of your personal data. These rights are subject to applicable regulatory retention obligations and legal exceptions:
Request a full copy of all personal data 77cx holds about you. We will provide this within 30 days of receiving a verified request.
Request correction of any personal data held by 77cx that is inaccurate or incomplete. Name corrections require CNIC verification.
Request deletion of your personal data, subject to our regulatory retention requirements. Some data must be kept for 5 years under our licence conditions.
Request that 77cx restricts processing of your data in certain circumstances — for example, while we verify the accuracy of data you have disputed.
Request your personal data in a structured, machine-readable format where technically feasible, allowing you to transfer it to another service provider.
Object to processing of your data based on legitimate interests, including objecting to receiving marketing communications from 77cx at any time.
ℹ️ To exercise any of the above rights, contact 77cx at [email protected] with the subject line matching your request (e.g., "Data Access Request," "Data Deletion Request"). We will respond within 30 calendar days. Identity verification will be required before any data action is taken to protect against fraudulent requests.
⚠️ The 77cx platform is strictly for individuals aged 21 years and above. We do not knowingly collect personal data from persons under the age of 21. If we become aware that personal data has been collected from an underage individual, we will immediately delete all associated data and permanently close the account. Any balances associated with an underage account will be forfeited.
77cx implements multiple technical and procedural safeguards to prevent underage access, including mobile number verification, CNIC age verification during KYC, and ongoing behavioural monitoring. Parents and guardians who believe a person under 21 has accessed the 77cx platform should contact us immediately at [email protected] for immediate account review.
We also strongly recommend that parents and guardians in Pakistan install parental control software on shared devices and ensure that their JazzCash and EasyPaisa wallets are password-protected to prevent minors from funding gambling accounts.
The 77cx platform may contain references to or integrations with third-party services — including JazzCash, EasyPaisa, third-party Game Providers, and identity verification services. 77cx is not responsible for the privacy practices of these third parties, each of whom operates under their own independent privacy policies.
We encourage you to review the privacy policies of all third-party services you interact with in connection with your 77cx activity. The data you share directly with JazzCash or EasyPaisa when making a deposit — for example — is governed by their own privacy policies, not this Policy.
77cx does not integrate any social media login systems or third-party single sign-on services. Your 77cx account is accessed only through credentials specific to the 77cx platform, ensuring that your gaming activity is not linked to your social media profiles or other online accounts.
77cx may update this Privacy Policy periodically to reflect changes in our data practices, applicable regulations, or our platform's features. When we make material changes to this Policy, we will notify you via your registered email address or through a prominent notice on the 77cx platform at least 14 days before the changes take effect.
Continued use of the 77cx platform after the effective date of any Policy update constitutes your acceptance of the revised Policy. We recommend reviewing this Policy periodically. The current version of this Policy is always accessible at 77cx.bid/privacy-policy. The "Last Updated" date at the top of this Policy indicates when it was most recently revised.
If you disagree with any changes to this Policy, you may close your 77cx account by contacting our support team. Closing your account will not affect the lawfulness of any processing conducted under the previous Policy version prior to account closure.
For all privacy-related enquiries, data rights requests, or concerns about how 77cx handles your personal data, you may contact us through the following channels:
We treat all privacy enquiries with complete confidentiality. Your enquiry will be handled exclusively by personnel with appropriate data protection responsibilities within 77cx. We will never share the fact that you have submitted a privacy enquiry with other players or third parties.
✅ We're here to help: If you ever have concerns about how 77cx is handling your data, please reach out before taking any other action. The vast majority of privacy concerns can be resolved quickly and to the player's satisfaction through direct communication with our support team. We take every privacy concern seriously, no matter how small it may seem.
256-bit SSL encryption, no data selling, CNIC-verified accounts, and a fully transparent privacy policy. 77cx was built to be Pakistan's most trusted online casino — and that trust starts with how we protect your data. Strictly 21+ only.
🔞 77cx is strictly for adults aged 21 and above. Privacy Policy last updated 1 January 2026.